So, how do you get ranked higher for blog posts using Blogger?
Before I tell you how, here’s something about search engine optimization (SEO) you should know. There are two primary components: “off-page” and “on-page” optimization. “Off-page” SEO refers to such things as link building. The more websites that point their links to your blog or website, the better. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site. A blogger can’t do much about “off-page” SEO, besides writing great and unique content that generates lots of links.
With “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now, the one I’m going to concentrate here is the blog title tag.
Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines weigh the importance of each word in the title from left to right. So, ideally you want your blog post title all the way to the left and your blog name to the right.
(For instance, if you look at the top left of this page in the blue strip, this post will show the blog name first followed by the post title. I’d really want this to be the other way around – but this blog is hosted by WordPress).
Like WordPress, Blogger templates don’t come with search engine optimized title tags, which means you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title, you’ll see that Blogger displays the blog name first, followed by your post title. This is backwards, so you need get your blog configured correctly.
All you need to do is a quick edit to your Blogger template. Firstly, backup your template just in case you make a mistake (by copying and pasting it in an editor like Wordpad). That makes it easy to revert back without causing you a headache.
Step #1: In your Blogger dashboard, go to “Layout” => “Edit HTML”.
Step #2: In the template code, do a search for this:
<title><data:blog.pageTitle/></title>.
It’s usually in the first 5-10 lines of code in your template near the top.
Step #3: Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>
(Please make sure the apostrophe after cond= and quot; is vertical and NOT angled. WordPress causes this to be angled.)
Step #4: Save your template and go back to your blog. Click into any individual post and look at the page title.
All your Blogger posts are now better optimized to rank higher in Google. I can’t promise an immediate difference, but this is a big step in the right direction. It’s now just down to you to write unique, high quality content so readers searching Google will find your blog first!
PS To test this, I have created a post on my new Blogger blog – so you can see how it works 
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